Bukowskis X Barnebys
Going Global: How Bukowskis Reaches 1.7 Million International Buyers Every Year by Partnering with Barnebys
The Bukowskis Story
In 1870 Henryk Bukowski founded the auction house Bukowskis in Stockholm. For 150 years Bukowskis has been offering fine art auctions and is today the leading auction house in Scandinavia. They joined Barnebys in 2011 when the platform was first launched, and have since grown their business together with Barnebys, becoming an internationally recognised brand.
Reaching International Exposure
Having chosen Barnebys as its main digital marketing provider, Bukowskis has managed to build its brand across the world. On Barnebys, items are automatically listed on all of Barnebys' 8 markets - USA, UK, France, Italy, Spain, Germany and Sweden. This enables Bukowskis to generate a large volume of high-quality traffic and target their desired international audience.
International visitors sent to their website
Impressions on Barnebys in a year
Countries where visitors come from
Building their Brand with Editorial Packages
Through data-tracking, Bukowskis' advertising is always on target. Through editorial packages, Barnebys helps Bukowskis build its brand with an international audience.
Through Barnebys’ editorial packages, Bukowskis lists its items in dedicated newsletters, articles, banners and interviews, choosing which markets to target. Barnebys' team of international editors assists Bukowskis in the selection of the lots which they know would perform best based on each market’s previous performance data and produces top-quality content on every item chosen - helping them achieve record sales and putting their brand in the spotlight.
Owning Their Data
By listing its items on Barnebys, Bukowskis has access to BITE, Barnebys’ tool for tracking traffic and data across all markets. This easy and intuitive tool ensures informed marketing decisions, giving Bukowskis insight into its buyers' behaviour and targeting its advertising with great accuracy.
Not Bukowskis real data