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CASE STUDY 
Bukowskis X Barnebys

Going Global: How Bukowskis Reaches 1.7 Million International Buyers Every Year by Partnering with Barnebys

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The Bukowskis Story

In 1870 Henryk Bukowski founded the auction house Bukowskis in Stockholm. For 150 years Bukowskis has been offering fine art auctions and is today the leading auction house in Scandinavia. They joined Barnebys in 2011 when the platform was first launched, and have since grown their business together with Barnebys, becoming an internationally recognised brand. 

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Reaching International Exposure

Having chosen Barnebys as its main digital marketing provider, Bukowskis has managed to build its brand across the world. On Barnebys, items are automatically listed on all of Barnebys' 8 markets - USA, UK, France, Italy, Spain, Germany and Sweden. This enables Bukowskis to generate a large volume of high-quality traffic and target their desired international audience.

115.000

International visitors sent to their website

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1.7 M

Impressions on Barnebys in a year

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140+

Countries where visitors come from

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Building their Brand with Editorial Packages

Through data-tracking, Bukowskis' advertising is always on target. Through editorial packages, Barnebys helps Bukowskis build its brand with an international audience.

Through Barnebys’ editorial packages, Bukowskis lists its items in dedicated newsletters, articles, banners and interviews, choosing which markets to target. Barnebys' team of international editors assists Bukowskis in the selection of the lots which they know would perform best based on each market’s previous performance data and produces top-quality content on every item chosen - helping them achieve record sales and putting their brand in the spotlight. 

Owning Their Data

By listing its items on Barnebys, Bukowskis has access to BITE, Barnebys’ tool for tracking traffic and data across all markets. This easy and intuitive tool ensures informed marketing decisions, giving Bukowskis insight into its buyers' behaviour and targeting its advertising with great accuracy.

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Not Bukowskis real data

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Build your brand with Barnebys!