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Barnebys in numbers

Barnebys is the number one search service for arts, antiques and rarities - and completely free for our visitors. Read more about our users.

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4 million

Visits monthly on Barnebys globally

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180 000

Newsletter subscribers globally

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220 000

Alert registrations

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1 million

Visits monthly on Collectors Weekly

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1 million

Beautiful objects monthly

+140 000

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Monthly Bbys Magazine readers

Users and audience 

Barnebys' demographic ranges from 18-64+. Over the last year - and still going strong in 2021 too - we have seen an increase in traffic between the ages of 25 to 34, making this age group one of our largest demographics. We are happy to attract both younger and older age groups to the auctions that we feature.

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Target the right audience

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Boomers

Our users of the ages of 55+ are mostly interested in Home Garden and Home Décor, as well as Apparel & Accessories and Real Estate.
From 2020 to this day, we had over 2.1 million visitors with these interests, constituting our largest demographic group.

Gen X

Around 760 000 users between the ages of 35 to 44 have visited our website from 2020 until now. These users are mostly interested in Home Décor, Apparel & Accessories, Real Estate, Home Furnishings, Financial Services and Vehicles. 

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Millennials

At the same time, during 2020 we have seen an increased interest in auction items from younger demographics. More specifically, our users between the ages of 25 and 34 are mostly interested in Apparel & Accessories, Eyewear, Handbags, Jewellery & Watches, Sportswear and Shoes. From 2020 till now, we had over 1 million visitors and bidders from this age group.

Gen Z

Lastly but not least, we have around 300 000 users between the ages of 18 and 24 who are mostly interested in Women’s Apparel, Accessories, Home Décor, Vehicles and Consumer Electronics.

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