4 million
Visits monthly on Barnebys globally
180 000
Newsletter subscribers globally
220 000
Alert registrations
1 million
Visits monthly on Collectors Weekly
1 million
Beautiful objects monthly
+140 000
Monthly Bbys Magazine readers
Users and audience
Barnebys' demographic ranges from 18-64+. Over the last year - and still going strong in 2021 too - we have seen an increase in traffic between the ages of 25 to 34, making this age group one of our largest demographics. We are happy to attract both younger and older age groups to the auctions that we feature.
Target the right audience
Boomers
Our users of the ages of 55+ are mostly interested in Home Garden and Home Décor, as well as Apparel & Accessories and Real Estate.
From 2020 to this day, we had over 2.1 million visitors with these interests, constituting our largest demographic group.
Gen X
Around 760 000 users between the ages of 35 to 44 have visited our website from 2020 until now. These users are mostly interested in Home Décor, Apparel & Accessories, Real Estate, Home Furnishings, Financial Services and Vehicles.
Millennials
At the same time, during 2020 we have seen an increased interest in auction items from younger demographics. More specifically, our users between the ages of 25 and 34 are mostly interested in Apparel & Accessories, Eyewear, Handbags, Jewellery & Watches, Sportswear and Shoes. From 2020 till now, we had over 1 million visitors and bidders from this age group.
Gen Z
Lastly but not least, we have around 300 000 users between the ages of 18 and 24 who are mostly interested in Women’s Apparel, Accessories, Home Décor, Vehicles and Consumer Electronics.
